Vongo and Domino’s Pizza Begin Two Month Promotional Campaign and Sweepstakes
Special Vongo Offers Available on Domino’s Pizza Web Site
ENGLEWOOD, Colo. and ANN ARBOR, Mich., May 30 /PRNewswire-FirstCall/ — Starz Entertainment and Domino’s Pizza(R) announced details on a two month, co-marketing and promotional campaign that features a free 30-day trial to the Vongo broadband movie download service for all online orders placed on http://www.dominos.com/.
The companies also announced a sweepstakes with prizes including a 37″ flat-panel LCD HDTV (estimated retail value, $2,000), laptop computer (estimated retail value, $1,050), and twenty, 1-year free subscriptions to Vongo (estimated retail value $120 per subscription). Online entry forms are available at http://www.dominos.com/ and no purchase is necessary.
The promotional campaign and sweepstakes will run until July 22, 2007. Additional information on the 30-day free Vongo trial may be found at http://www.dominos.vongo.com/.
“Movies and pizza are a great combination for consumers and Domino’s Pizza has proven to be an equally complementary and adept promotional partner for Vongo,” noted Joe Cantwell, vice president, Advanced Services, Starz Entertainment. “We look forward to introducing many new customers to Vongo through this campaign, enabling us to promote the unmatched consumer value proposition of the service. In particular, we believe that Vongo is uniquely positioned to offer consumers greater portability and control for a wide selection of movies at a low price point.”
Ken Calwell, Domino’s Chief Marketing Officer added, “The Vongo promotion will assist Domino’s in driving customers online to order. Domino’s 555 Deal promotion and the online ordering experience delivers the on-demand convenience and value that our customers crave. Together with Vongo, we are proud to offer the benefits of both their state-of-the art video download service and our popular pizza deal.”
Vongo, the Vongo-Domino’s Pizza promotional campaign and the Vongo-Domino’s Pizza sweepstakes are available to customers within the United States.
Vongo subscribers have unlimited access to more than 1,000 movies and 2,500 total video selections as well as a live, streaming Starz TV channel for a monthly cost of $9.99. Select popular pay-per-view titles are also available for individual rental. In addition to Windows-based PCs, laptops and portable devices, Vongo subscribers can also transfer their Vongo content onto a TV from the PC for optimal viewing with Media Extenders, such as the Xbox 360, or navigate Vongo and play their movies on the TV with a remote control and Windows Vista with Windows Media Center. Vongo is available as a free download for broadband subscribers in the United States at http://www.vongo.com/.
Starz Entertainment is the exclusive subscription television and broadband provider of first-run films from leading Hollywood studios including Walt Disney Pictures, Sony Pictures Entertainment, Overture Films, Revolution Studios, Miramax Films, Touchstone Pictures, Hollywood Pictures, Pixar, TriStar, Screen Gems, Sony Classics and Warren Miller Films. Select first-run theatrical films from The Weinstein Company, IFC and Yari Film Group are also available for subscription television and broadband exclusively on Starz Entertainment services. A vast collection of classic and favorite titles are provided by a wide array of other Hollywood studios.
About Domino’s Pizza(R)
Founded in 1960, Domino’s Pizza is the recognized world leader in pizza delivery. Domino’s is listed on the NYSE under the symbol “DPZ.” Through its primarily franchised system, Domino’s operates a network of 8,394 franchised and Company-owned stores in the United States and more than 55 countries. The Domino’s Pizza(R) brand, named a Megabrand by Advertising Age magazine, had global retail sales of nearly $5.1 billion in 2006, comprised of $3.2 billion domestically and nearly $1.9 billion internationally. During the first quarter of 2007, the Domino’s Pizza(R) brand had global retail sales of $1.2 billion, comprised of approximately $770 million domestically and approximately $471 million internationally. Domino’s Pizza was named “Chain of the Year” by Pizza Today magazine, the leading publication of the pizza industry and is the “Official Pizza of NASCAR(R).” More information on the Company, in English and Spanish, can be found on the web at http://www.dominos.com/.
About Starz Entertainment
Starz Entertainment, LLC, is a premium movie service provider operating in the United States. It offers 16 movie channels including the flagship Starz(R) and Encore(R) brands with approximately 15.8 million and 28.2 million subscribers respectively. Starz Entertainment airs more than 1,000 movies per month across its pay TV channels and offers advanced services including Starz HD, Starz On Demand and VongoSM. Starz Entertainment (http://www.starz.com/) is an operating unit of Starz, LLC, which is a wholly owned subsidiary of Liberty Media Corporation that is attributed to Liberty Capital Group (NASDAQ:LCAPA)(NASDAQ:LCAPB).
