Major Trends and Opportunities into Kids’ Licensed Foods and Beverages Markets in the U.S.

LYON, France–(BUSINESS WIRE)–Reportlinker.com announces that a new market research report related to the American agribusiness industry is now available to its catalogue.

Kids’ Licensed Foods & Beverages in the U.S.

http://www.reportlinker.com/p058554/Kids-Foods-Bevergaes-US.html

Since the licensed appearance of Mickey Mouse on a Post Toasties cereal box in 1925, the marketing of kids’ foods has never been quite the same. This is another pivotal time for kids’ food and beverage licensing as marketing to kids is under heavy fire from parents, consumer groups and the government, spurred by concerns of rampant childhood obesity. However, controversy will not stop the $746 million licensed kids’ food and beverage market from growing. In fact, this all-new report looks at the tremendous opportunities for licensees and licensors in the development of entirely new food and beverage arenas, especially in healthy foods and drinks, such as packaged fruits and vegetables or bottled water.

This report contains data on the U.S. market for licensed food & beverage products targeted at kids age 3 to 11, including historical (2002-2006) and forecast (2007-2011) retail sales data. The report discusses key trends affecting the marketplace, trends driving growth and consumer demographics. In addition, the report profiles top kids’ licensing properties.

What You’ll Get in This Report

Kids’ Licensed Foods & Beverages in the U.S. makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective players can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Kids’ Licensed Foods & Beverages in the U.S. offers. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You’ll Benefit from This Report

If your company is already doing business in the kids’ licensed food and beverage market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for kids’ licensed foods and beverages, as well as projected markets and trends through 2011.

This report will help:

Marketing managers: identify market opportunities and develop targeted promotion plans for kids’ licensed foods and beverages.

• Research and development professionals: stay on top of competitor initiatives and explore demand for kids’ licensed foods and beverages
• Advertising agencies: working with clients in the banking and retail industries understand the product buyer to develop messages and images that compel consumers to buy kids’ licensed foods and beverages.
• Business development executives: understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians: provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

Table of content

Chapter 1 Executive Summary

Market Scope

Report Methodology

Market Size and Growth

• Retail Sales Reach $746 Million
• Licensed Products at 5% of Total Kids’ Food & Beverage
• Market to Reach $1 Billion by 2011

Top Kids’ Licensing Properties

Trends and Opportunities

• Licensing Keeps Food Fresh and Kids Engaged
• Kids Show Us the Money
• The Regulatory Smack Down Update
• Opportunities in Licensing Healthier Snacks
• Getting Kids’ Attention
• Portability and Portion Control
• Explore New Worlds Beyond TV and Film
• Pass on Mass
• I Am Mom, The Gatekeeper

Marketing Dynamics

• New Product Introductions
• Single-Serve and Organic Top the List
• They’re Sweet Now, But Just Wait…

Marketing and Promotion

• Opportunities in Kids’ Private Label Licensing
• Packaging Plays a Critical Role in Kids’ Products
• The Licensed Water Rollout Keeps It Fresh
• Challenging Kids to Eat Fruits & Veggies
• A Change for the Better
• Responsible Product Marketing to Kids

Kid Consumer Demographics

• Kids’ Population Totals 36 Million
• Kids’ Population Growth to Accelerate
• Multicultural Kids Now More than 40% of Kids’ Population
• Kids, Parents and Media

Chapter 2 Kids’ Licensed Food & Beverage Market

Market Scope

Report Methodology

A Licensing Primer

Who’s Who

When Does Licensing Make Sense?

An Introduction to Kids’ Licensed Foods and Beverages

Shift in Kids’ Food

Regulatory Overview

Labeling Overview

A Variety of Possible Claims

Health Claims that Meet Significant Scientific Agreement

Qualified Health Claims

Nutrient Content Claims

Structure/Function Claims

Allergen Issues

Are You Prepared for a Product Recall?

Market Size and Growth

• Retail Sales Reach $746 Million
• Licensed Products at 5% of Total Kids’ Food & Beverage
• A Look at Selected IRI-tracked Licensed Products

Market Forecast

Market to Reach $1 Billion by 2011

Chapter 3 Top Kids’ Licensing Properties

Boys into Fantasy; Girls into Reality

It’s a SpongeBob World

TV Channels Over Web-based Properties

Entertainment Trumping Toys

Up Next?

Selected Kids’ Food & Beverage License Profiles

• Overview
• Shreck vs. Jurassic Park and Pirates of the Caribbean
• The Simpsons
• The Wiggles
• American Idol
• About FremantleMedia Licensing Worldwide, Americas
• About 19 Entertainment
• SpongeBob SquarePants and Dora the Explorer
• About Nickelodeon
• Nickelodeon’s Let’s Just Play Go Healthy Challenge
• Bratz
• About MGA Entertainment, Inc.
• Disney Princess
• About Disney Consumer Products
• Scooby-Doo
• About Warner Bros. Consumer Products
• Batman

Chapter 4 Trends and Opportunities

Licensing Keeps Food Fresh and Kids Engaged

Kids by the Numbers

The Regulatory Health Smack Down

Opportunities in Licensing Healthier Snacks

Licensing Fits with Shifting Marketing Approaches

Kids Respond to Branded Foods

Portability and Portion Control

Explore New Worlds Beyond TV and Film

Hello Kitty

The Nostalgia Factor

Halo3 Does the Dew

Harry Potter vs. Lite Novels

Pass on Mass

I Am Mom, The Gatekeeper

Chapter 5 Marketing Dynamics

New Product Introductions

Product for One, Please

Natural & Organic Important to Parents

Peter Rabbit and Sesame Street

High Vitamins

Novelty at Play

They’re Sweet Now, But Just Wait…

Extreme is the Name of the Game

Selected New Product Introductions

Marketing and Promotion

• Opportunities in Kids’ Private Label Licensing
• Disney-Kroger Partnership
• Packaging Plays a Critical Role in Kids’ Products
• Brand Viewpoint Process
• The Licensed Water Rollout Keeps It Fresh

Vending Machines, 2004 vs. 2006

• Challenging Kids to Eat Fruits & Veggies
• Nickelodeon/Viacom Extends Partnership with General Mills
• Sesame Workshop and Del Monte Foods
• A Change for the Better
• Going Beyond Television
• Kids Like Some Advertiser Widgets
• Responsible Product Marketing to Kids
• Beverages
• Foods
• Portion Size Limits
• Marketing Techniques
• Additional Guidance for Schools
• Additional Guidance for Retail Stores

Chapter 6 Kid Consumer Demographics

Kids’ Population Totals 36 Million

Boys a Larger Percentage of Kids’ Population

Kids’ Population Growth to Accelerate

Multicultural Kids Now More than 40% of Kids’ Population

The Classroom Melting Pot

Population of Multicultural Kids Will Grow in Importance

Kids, Parents and Advertising

• More Affluent Kids Less Susceptible to Ads
• Parental Attitudes Toward Kids’ Advertising Vary Widely
• No Surprise: Nickelodeon and Disney Shows Predominate