Who says you have to be a big-box retailer to roll back prices?

TimesHerald.com reports, “No doubt your average Consumer Price Index inflation expert would tell Main Street Pizzeria & Grille owner Jon Evearts he’s nuts for doing so, but in empathy for his customers’ financial malaise, he decided to knock a buck or two off many menu items. Think of it as a flashback to the early recession days of 2007, the year Evearts took over the 407 W. Main St., Norristown restaurant that had debuted a dozen years before. ‘We’re trying to be as generous as we can without breaking the bank,’ he explained. ‘We dropped our pizza prices from $11.50 to $9.95 for a large, and brought back our medium size pizza. The other places are charging $13.50 and more for a large’.”