Lou Malnati’s and Chicago Fire FC—two Windy City institutions—have announced a partnership. Lou Malnati’s is now the official “deep dish pizza partner” of Chicago Fire.
The partnership kicks off with a special promotion offering fans a chance to win a “VIP experience” at a Chicago Fire home game against Atlanta United FC on May 10. The brand is using it as an opportunity to boost its loyalty program: Participants must join Lou’s Rewards by May 1 to be eligible for the giveaway, which includes two VIP tickets and an opportunity to participate in a unique on-field event featuring the Center Circle Deep Dish Pizza.
Throughout the season, Lou Malnati’s will engage fans at Soldier Field—home to the Chicago Bears and Chicago Fire FC—with game day activities and exclusive offers, including the “Slice of Victory” promotion, celebrating each Fire win with special discounts.
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Marc Malnati, owner of Lou Malnati’s Pizzeria, expressed enthusiasm about the collaboration. “We are excited to partner with an iconic Chicago brand and legendary team like Chicago Fire FC,” Malnati said. “We aim to unite friends, family, and fans through our shared passions for pizza and sports, and we are honored to support the team with our food and hospitality.”
Goyo Perez, senior vice president of corporate partnerships at Chicago Fire FC, also commented on the partnership. “Chicago Fire FC is thrilled to continue our partnership with legendary Chicago brand Lou Malnati’s,” said Perez. “Their deep ties to the Chicagoland community and commitment to quality make them a perfect match for our fans’ experience.”
In addition to game day activities, Lou Malnati’s is also a supporting sponsor of the Chicago Fire Foundation and its P.L.A.Y.S. program, which stands for Participate, Learn, Achieve, Youth, Soccer. The program supports local community engagement through soccer.
