“LivingSocial has announced the national launch of Takeout & Delivery, a virtual “restaurant row” to help diners across the country order food for pickup or delivery from local restaurants,” according to PizzaMarketplace.com. “Takeout & Delivery provides the company’s quick-service and fast casual restaurant partners in 26 markets with a better tool to reach new and existing customers. LivingSocial’s Instant service, which served as a testing ground for Takeout & Delivery, will be transitioning to the new ordering service in all of its markets nationwide.”

‘”Consumer adoption of new technologies works best when it simplifies something they were already doing,’ said Greg Mazanec, general manager of LivingSocial Takeout & Delivery. ‘Consumers aren’t pulling their phones out to search for the nearest real-time discount on a car inspection or framing service. They are, however, looking for a faster and better way to order food from their favorite local restaurants. By pivoting our Instant business to focus on Takeout & Delivery, we’re helping our restaurant merchants better connect with new and existing customers, while also saving our members time and money.”‘