According to Nation’s Restaurant News, “Little Caesars Enterprises said Wednesday it would become the new title sponsor of the college football bowl game formerly known as the Motor City Bowl.”

“The new bowl game, to be played in Detroit on Dec. 26 at 1 p.m., will now be known as the Little Caesars Pizza Bowl.”

“’We’re excited because Little Caesars will bring a lot to the bowl game, and we think the bowl game will bring a lot to Little Caesars,’ said David Scrivano, president of Little Caesars.”

“The bowl game, which began 13 years ago, pits the champion of the Mid-American Conference, or MAC, against a bowl-eligible team from the Big Ten conference. The Little Caesars Pizza Bowl will be televised on ESPN and will be the only football game in that time slot. Though Detroit-based Little Caesars was founded in Michigan and has a strong presence in the Midwest, where the majority of the MAC and Big Ten teams are located, Scrivano said the point of buying the naming rights to the bowl game’s title sponsorship is national exposure. Little Caesars has thousands of restaurants in the United States, in all 50 states, Scrivano said, declining to offer a specific unit count. According to Nation’s Restaurant News’ annual Top 100 survey, Little Caesars had 2,515 U.S. locations at the end of 2008.”