If you’re an independent pizzeria operator looking forward to a big increase in orders during football season, you should know that Little Caesars has the same idea. And the Detroit-based chain has recruited some big names from the NFL to help.

In its second season as the Official Pizza Sponsor of the NFL, Little Caesars has a game plan that includes offering free delivery for digital orders and featuring top athletes in its TV spots, according to a press release.

To kick off the new season, Little Caesars says it’s making all deliveries totally fee-free for a limited time. Starting August 28 and running until September 10, orders placed through the Little Caesars app or via the website will have a $0 delivery fee, with no additional service or small order fees.

Related: Donatos is now the official pizza of this NFL team

“Little Caesars is the industry leader in value,” said Greg Hamilton, chief marketing officer at Little Caesars. “We’re always looking for new ways for our guests to save, and since delivery and the NFL go hand-in-hand, this is the perfect deal for football fans and pizza lovers alike.”

Little Caesars is also bringing back its Pizza!Pizza! Pregame campaign. Customers who order their gametime meal can win instant prizes or perks with any purchase and will be automatically entered into a grand prize drawing for a trip to Super Bowl LVIII in Las Vegas at Allegiant Stadium. Guests can participate in the promotion starting September 7 by placing an order one hour before and up to three hours after the start of each game on Mondays and Thursdays, or at any time during restaurant hours for games on Sundays.

Meanwhile, Little Caesars has partnered with San Francisco 49ers tight end George Kittle, New Orleans Saints defensive end Cam Jordan and NFL analyst Ryan Fitzpatrick, who will star in a series of commercials centering around activations through Little Caesars’ role as the NFL’s official pizza sponsor. Minnesota Vikings wide receiver Justin Jefferson will also have a leading role in a primetime advertisement focused on the Pizza!Pizza! Pregame promotion.

Additionally, Little Caesars is partnering with nine NFL teams to feature specialized branding and in-game activations in their local markets throughout the season. Participating teams include the Detroit Lions, Kansas City Chiefs, Los Angeles Rams, Minnesota Vikings, New Orleans Saints, Philadelphia Eagles, Pittsburgh Steelers, San Francisco 49ers, and the Tampa Bay Buccaneers.

Related: Little Caesars Love Kitchen feeds the hungry in Detroit

Finally, the Little Caesars Love Kitchen, a restaurant on wheels that feeds people in need, will visit key NFL event cities throughout the year, working in tandem with the league to serve pizza to struggling communities. The first serving will celebrate the kickoff to the 2023 season and will take place in Kansas City. Partnering with Downtown Council of Kansas City’s community services center, The Beehive and NourishKC’s Kansas City Community Kitchen, pizza will be served to more than 600 people, the press release states.

The Little Caesars Love Kitchen has served nearly 4 million people in the 48 contiguous states and four Canadian provinces, the company says. Last season, the Love Kitchen and the NFL together served more than 2,000 people throughout four servings.

Marketing, Little Caesars