One of the largest pizza franchises is once again teaming up with one of the most well-known video game franchises: Little Caesars and Activision are teaming up ahead of the highly anticipated launch of Call of Duty: Black Ops 6. This time, there will be an actual Little Caesars storefront in the video game itself.
Building on past successes, the partnership now includes new in-game elements and customer rewards tied to the video game’s release. This latest collaboration reflects the growing trend of brand crossovers in entertainment, offering players ways to enhance their gaming experience both virtually and in real life.
Here are some of the highlights from the partnership:
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In-Game Storefront: For the first time, a Little Caesars restaurant storefront will be featured in the game.
Rewards and Perks: From October 21 through November 10, customers who spend over $3.00 at participating locations can unlock Dual 2XP, bonus in-game rewards, and entries into a sweepstakes for gaming-themed prizes.
Redeeming Rewards: Gamers can upload receipts or use codes from digital receipts at callofduty.littlecaesars.com to redeem rewards.
Snack Offering: Little Caesars is promoting Crazy Puffs as a convenient snack for gamers. Priced at $3.99, these hand-held puffs are filled with mozzarella cheese, pepperoni, and pizza sauce, topped with buttery garlic drizzle and Italian herb seasoning.
Greg Hamilton, chief marketing officer at Little Caesars, emphasized the synergy between the two brands. “Our continued partnership with Call of Duty is a reflection of how gaming and food can come together to offer something exciting,” Hamilton said via press release. “With this collaboration, we aim to enhance the gaming experience for players both in and out of the game.”
