Letizia’s Pizza, located in Norwalk, Connecticut, will soon have a bonanza of video content for social media—with a little help from their friends on Facebook and Instagram.
Letizia’s will give away free pizza for a year—a large cheese pizza every week for 52 weeks—in a contest that has received free publicity from the Patch website. Customers are invited to submit a 30-second video to enter the contest, which runs through the end of July.
Video makers can get as wacky or weird as they like, just as long as the video focuses on “anything about Letizia’s,” co-owner Danny Segers told Patch. “We didn’t want to put too many rules on [the contest] because we want people to be creative and have fun with it. It can be anything.”
To submit their video, contestants are required to post it on Instagram with the hashtag #freeletiziasforayear and tag Letizia’s Pizza in the post. They must also direct-message the video to Letizia’s Instagram account.
A panel of judges will review the videos and choose a winner on August 1. The judges are Ken Tuccio of Connecticut-based Best Trivia Ever; food blogger Andrew Dominick; and social media influencer Micaela Marshall.
“We wanted to take ourselves out of the judging because we didn’t want there to be any bias,” Segers said in the Patch intervew. “The cool thing is, all three judges are customers of ours, and they have been for a long time…so we think it fits nicely.”
Letizia’s Pizza was recently singled out for Best Pizza in the Best of the Gold Coast Awards presented by Moffly Media. The restaurant has stayed open throughout the pandemic, even though founder and co-owner Dennis Letizia lost his father, Daniel Letizia, to COVID-19 in May.