Marco’s Pizza, one of the nation’s fastest-growing pizza brands, has launched a national co-promotion with Sony Pictures’ Karate Kid: Legends, the newest installment in the beloved Karate Kid franchise, which premiered in theaters on Friday, May 30.
From May 19 through June 8, Marco’s Pizza is serving up a special offer for fans to kick off the release of the film: the Karate Kid Special, a large Pepperoni Magnifico Pizza for just $9.99 with the code LEGENDS. Marco’s Pepperoni Magnifico features both classic and crispy, cupped Old World Pepperoni, three fresh cheeses, a garlic-sauce crust, and signature Romesan seasoning.
The brand kicked off the co-promotion on May 27 with a multi-channel marketing campaign that includes TV as well as radio, digital, social media and in-store activations. The spot nods to the film, which features pizza-making and shines a spotlight on the importance of training and craftsmanship.
“Similar to how Mr. Han (Jackie Chan) and Daniel LaRusso (Ralph Macchio) guide the new Karate Kid, Li (Ben Wang), on his journey to mastering kung fu and karate in Karate Kid: Legends, this collaboration highlights the importance of training and craftsmanship—values that are core to Marco’s approach,” said Jeffrey Godsick, EVP, brand strategy and partnerships at Sony Pictures Entertainment, in a press release. “[By partnering with] one of the nation’s fastest-growing pizza brands, this initiative allows us to engage a broad, passionate audience through a beloved franchise with national reach.”
“Much like the themes from this legendary franchise, Marco’s Pizza continues to rise as an unexpected brand against our competitions,” said Denise Lauer, chief marketing officer for Marco’s Franchising. “We hold our delicious pizzas and menu items to a high standard, delivering superior quality and next-level flavor. The opportunity to co-promote Karate Kid: Legends, a movie and franchise that resonates across generations, gives us a powerful cultural moment to connect with fans and invite new guests to experience our menu with a special offer.”
