Hemp can’t get you high, but eating the hemp pizzas from Kazoopy’s Pizza and Grinders in Kalamazoo, Michigan, will make you high on life.

Kazoopy’s joined forces with My Hemp Solutions, a retailer of hemp-based products, to develop a pizza dough formula using hemp flour and then threw a giveaway party on Saturday to show it off.

Annette Crocker, a registered nurse who also co-owns My Hemp Solutions, provided the recipe for the hemp-based pizza dough. “Hemp is a great substitute for regular flour,” Crocker said in a press release about the event. “I think people will be surprised how delicious it is.”

 

 

The cross-promotion event, which took place from noon to 3 p.m. in downtown Kalamazoo, earned Kazoopy’s and My Hemp Solutions some free PR from WWMT.com.

Once a staple crop in colonial America (George Washington even grew it on Mount Vernon), hemp is making a comeback. It’s hailed by many as a super crop and is used in everything from clothing and rope to building materials and cosmetics. Oft-maligned and misunderstood, hemp gained a bad reputation during the Prohibition era because it’s a part of the cannabis family, even though it contains far less THC, a known psychoactive, than its cousin, marijuana, and doesn’t cause a high.

Writing for Inc., Jeremy Goldman, founder and CEO of Firebrand Group, noted that hemp is a “hot category” in business, estimated to grow by 700 percent and reach $2.1 billion by 2020. “As an entrepreneur and businessperson, it might pay to ask yourself if there’s any way to get professionally involved in the cannabis industry,” Goldman wrote. “There’s little evidence that its growth will be slowing down anytime soon.”