According to a news report from pizzamarketplace.com, “Pizza chains already suffering from stagnant sales growth may be facing a showdown with Jared, the Subway guy.”
“Earlier this year, the behemoth sandwich chain announced plans to offer 8-inch personal pizzas in about 13,000 stores in the United States. Subway operates more than 21,000 locations nationwide and did more than $7 billion in U.S. sales in 2005, said the story. “Subway isn’t the only restaurant getting into the pizza game. Coffee and donut chain Dunkin’ Donuts, already on an aggressive expansion tear, has been testing a pepperoni pizza that can be cooked in about a minute and a half. And pizzeria operators are taking notice of the challenge. “I’ve been following it pretty closely and my experience has taught me that it is something to watch out for,” said Scott Anthony, owner of Fox’s Pizza Den in Punxsutawney, Pa. “They are taking business from somewhere.” Anthony said the sheer number of Subway restaurants gives the company a strong advantage in the pizza wars (although Subway reps declined to comment). Even if each Subway restaurant sold one pizza per day, every day, the resulting $30 million in sales would be more than 1 percent of annual U.S. pizza sales, approximately $30 billion.”
Jousting with Jared
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