Fonts Matter
	Research has shown that when information is difficult to process, it affects people’s judgments. It’s called the “fluency effect.” People prefer things that are easy to think about. In one study, when an easy to read font was used, 17% of people postponed their buying decision. When the same information was presented in a difficult to read font, 41% postponed their decision. Make sure you use easy to read fonts in your marketing materials.
	Jay Siff, CEO Moving Targets 215-257-0880 x101 jay@movingtargets.com www.movingtargets.com