Jay's Monthly Marketing Tip for June '14

Advertise to One Person at a Time

Fairfax Cone, one of the founders of the legendary Foote, Cone, Belding ad agency, is credited with saying, “There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.” So figure out who your ideal customer is, and write your ad copy to talk directly to them… and them alone!

Jay Siff
800.926.2451 x101


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