Many Italian traditional specialtiescomefrom animal products: prosciutto, mozzarella, mortadella and mascarpone, to name a few.But that’s not stopping Italiansfromrethinking how they consume.
Veganism in Italy is all the rage forhealth and environmental reasons as well as being downrightfashionable.See some stylishly humane models on the coverofVegan Italy Magazine here.
“Right now Italy has the highest interest in veganism,among the countries being studied in Europe,” reports AlessandraFanellafrom CHD Expert Research Group.Five percent of Italians recognize themselves as vegan with 11% identifying as vegetarian. These figures are high when compared to France, which comes in at 2% and 5% respectively.
Countering trends in veganism, Italian comedian xMurray created a parody ofthe hit song Italiana byJ-AX & Fedez, aptly named "Parmigiana." View lyrics in Italian here.
Even if your knowledge of Italian is nil,the video makes a statement about how difficult it can be going vegan. The protagonist (xMurryundercover) is advised by his doctorto become vegan in order to lose weight. But he strugglesimmensely, fighting his cravings for traditional Italian food such as eggplant parmesan (parmigiana), pasta carbonara and spaghetti matriciana. He watches in woe ashis friends eatpizza (covered in French fries)!But the most painful experienceis leaving his grandmother cooking alone (also played by xMurry). As you mightimagine, it doesn't end well.