Internet Advertising Revenues Reached Record High in 2007

Internet advertising revenues totaled $21.2 billion in 2007, an increase of 26 percent over 2006’s performance, according to the 2007 Internet Advertising Revenue Report issued by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP. Fourth-quarter 2007 Internet advertising revenues totaled $5.9 billion, marking an all-time high for a single quarter and a 24-percent increase over the same period in 2006.

“This achievement is a testament to the continued vitality of interactive,” said Randall Rothenberg, president and CEO of the IAB. “Explosive innovation in the industry is providing marketers with new and unique ways to reach consumers—it’s a very exciting time.”

Search, display, classifieds and lead-generation all showed significant growth rates in the report. Consumer advertisers, accounting for the largest category of Internet ad spending, made up 55 percent of 2007 full-year revenues—up from 52 percent the prior year.

“Despite the current state of economic uncertainty, 2007 was another record year and the 13th consecutive record quarter,” said David Silverman of PricewaterhouseCoopers. “Interactive advertising is not just the future, it is here and now, as it represents a meaningful and growing component of U.S. advertising and marketing spend.”

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