According to Home Media Magazine, “VOD company In Demand, which contracts with Comcast, Time Warner and other cable operators to deliver movies on-demand, has partnered with Pizza Hut to promote content at PizzaHut.com.”

“Pizza Hut customers who order online will find movie trailers, video clips and trivia while they wait for their delivery. In Demand will also suggest movies available from the consumers’ cable provider. ‘This partnership gives Pizza Hut a brand association with Hollywood’s top-tier movie content, and consumers get an added menu item: new-release movies they can enjoy instantly on cable,’ said Stacie Gray, In Demand’s chief creative officer. ‘This partnership is the perfect synergy between two in-home convenience products: the Pizza Hut home delivery service and the MOD cable platform.’”