IDS Menus Introduces Flash Movie Targeting Its Customer Base
Holbrook, NYIDS Menus™, a division of International Display Systems, Inc., today announced the introduction of a Flash movie outlining the capabilities of IDS digital menu boards. The 3-minute movie is located on the IDS Menus website and offers a summary of the many ways digital menu board systems can benefit foodservice establishments.
Bryan Lesseraux, Vice President of Marketing at IDS Menus, shares his thoughts on how the movie can help target new potential customers, enhance the IDS website, and fit into the company’s marketing strategy. Bryan states, “We’ve distilled a number of key concepts into a 3-minute film. I honestly believe this single presentation is as informative as some digital menu board seminars in their entirety. This fits with our overall strategy of trying to educate potential customers rather than throwing around confusing sales jargon – there’s already enough of that in the industry.”
IDS Menus is a certified partner of Scala, Inc. Founded in 1987, Scala provides the InfoChannel broadcast suite of software to IDS’ digital products, giving foodservice establishments a robust content mnagement solution for their digital menu boards. Scala is headquartered near Philadelphia, PA with operations in California, the UK, Norway, The Netherlands, China and Japan.
About IDS Menus
IDS Menus, a division of International Display Systems, Inc., is a full-service manufacturer of high-quality menu displays (digital, indoor, and outdoor) for the food service and related industries. Headquartered in conjunction with its design facility in Holbrook, NY, IDS’ mission is “to produce the highest quality marketing displays for the world’s food service industry.” Since its inception in 1995, IDS Menus has established a robust client base around the world. Some clients of IDS include Aramark Corp., Barnes and Noble, National Amusements Theatres, Starbucks Coffee Co., TCBY and many more. For more information about IDS Menus, call 800-542-9779 or visit www.idsmenus.com.
