Idea Zone: Peel-A-Deal Offers Win-Win Fundraising Opportunities for Pizzeria Owners

How many times a year are you approached by a school, church, youth sports association, or other fundraising group wanting money for this or that? Community involvement is a necessary part of running a successful business, and for over 19 years now there has been a way to do it that’s both hassle-free and profitable!

The solution is Peel-A-Deal, a unique fundraiser peel-off coupon card. The cards let pizzerias partner with local schools and non-profits while increasing pizza sales and customer loyalty. The idea is simple: The pizzeria purchases custom-designed cards from Peel-a-Deal (Vision Marketing, Inc.) and either sells or gives them to schools, churches, soccer teams, and other groups in their area, who then turn around and sell them for a fee.

Peel-A-Deal cards are typically sold to schools and groups on a 2-3 week consignment basis. For example, if a school has 200 children participating and each child sells five cards for $10, the profit is $10,000. If the pizzeria charges $4 per card and gives the school the other $6, the profit for the school is $6,000, and the pizzeria gets $4,000. Schools love this program because they can quickly raise a lot of money with no risk, as they return all unsold cards to the pizzeria. Pizzerias love it because they make money on every card sold and from the coupons redeemed, while establishing new loyal customers. The card is used by the customer as a savings card and pays for itself after a few uses. The savings coupons are on the back, and customers peel them off and turn them in with their purchase. The coupons have an adhesive back and can stick right on a cash register receipt, thus providing easy coupon redemption and tracking for the pizzeria.

Many pizzerias have significantly increased their sales while supporting their local communities by offering Peel-A-Deal fundraising programs. They advertise the programs on box toppers, table toppers, at the register, and in local advertisements. One pizza franchise sold 11,000 cards in less than six months, earning a “prepaid” income of $55,000 (at a profit of $5 per card).

Vision Marketing, Inc. can supply you with all the tools to run a successful fundraising program. They will help you design a customized card for your pizzeria and consult with you on how to market it to nonprofit groups in your area. For more information, visit peeladeal.com or contact Vision Marketing, Inc. at 877-563-5654.