Ally38562: My only competitor sells a bundle with pizza, breadsticks and a drink and calls it the Party Pack. Everybody is asking me when I’m going to sell one, but I need a name for it. Please help!
brad randall: We call our bundle the Crazy Aver’s Deal. It used to be called the Crazy 8 Deal back when our competitor called theirs the Big 10 Bargain. Ours was $8, and theirs was $10. Pretty clever, except inflation makes sticking to a price difficult. The Crazy Aver’s Deal is $12.99 with no mention of the price in the name. So my suggestion from experience is to not tie yourself to or brand your deal with a price. Set a discount/price you can live with and raise it a little bit every year.
314: Single Meal Deal. We offer bundles with two pizzas, bread and a 2-liter drink and call them Family Deals. We used to have names for each size—Dinner Pak (medium), Sweet Deal (large, with dessert bread instead of cheesebread) and Mega Pak (extra-large).
Home Town Pizza: I just call mine the Family Meal Deal. It’s a large 1-topping pizza, breadsticks, tossed salad and a 2-liter bottle of soda for $22. It’s basically a $4 discount, so they can add toppings or whatever add-ons they like.
Bodegahwy: I’ve never had great success with bundles, but it sure seems like a lot of you do. It has been some time since I tried one, so maybe it’s time to give it a shot again. I’m thinking of a 14” one-topping pizza, family-sized salad and two pints of ice cream for $30. They can upgrade to 16” for $2.50. That would be $6 off our menu price.
Ally38562: I ended up calling it the Bundle. I rolled it out this weekend, and we have sold a ton! I’m doing a large 1-topping pizza, small cheesesticks and a gallon of sweet tea or a 2-liter of pop for $15. About half of the buyers were new customers that hadn’t been in yet!
Get answers to your most perplexing problems and swap tips and ideas with the experts in PMQ’s Think Tank, the pizza industry’s oldest and most popular online forum. Register for free at thinktank.pmq.com. (Member posts have been edited here for clarity.)
