How to build a pizza empire—without building more pizzerias

Looking to increase pizza sales? Try selling your pizza in a vending machine. That’s right. The 24/7 Pizza Box will reheat and serve your pizza in just three minutes.

The machine’s design meets recent shifts in the behavior and expectations of today’s pizza consumer. According to PMQ Pizza Magazine’s 2016 Pizza Power Report, consumers prefer premium pizza, and true to today’s always­connected generation, they want it as quickly as possible.

Enter the 24/7 Pizza Box, where the perfect slice of pizza is—inside the box. Lynnie Cook, CEO of 24/7 Pizza Box, is not humble about the potential of the machine. “It’s a game-­changer,” he says. “It can cook and vend up to 100 slices in an hour.” But that’s not the real story, Cook notes. “This has massive potential for operators. Pizza ovens sit empty if no one’s placing an order. That’s wasted capacity—and missed opportunity.”

With 24/7 Pizza Box, operators can bake pizzas during off hours, package slices for individual sale into patented cartridges, and stock their machines. Inside, a proprietary conveyor oven cooks each slice to perfection, on­ demand. “No microwaves here,” Cook adds.

The Numbers

Nick Melone owns four Il Panificio pizzerias in Sarasota, Florida, and he’s done the math. “It takes $300,000 to $500,000 to expand capacity by opening a new pizzeria,” he says. “With the 24/7 Pizza Box, we’re talking an investment less than 10% of that, and we can move the box to any location. That’s huge.”

According to Cook, “A machine costs about $30,000. In five years, operators could easily net over $70,000 in additional profit after expenses.”

Cook notes that the machine fits any location, including college dorms, hospital waiting rooms, office buildings, car dealerships—the list is endless.

Beyond Revenue

The 24/7 Pizza Box technology offers a number of benefits, but the easiest to miss is arguably its most important: brand awareness. The pizzeria can brand the entire experience, from the custom signage on the machine to the advertising on the 32­” touch screen. The machine is WiFi enabled, providing an operator with real-time sales and inventory data, as well as ways to connect with consumers after the purchase through emails and coupons.

“The vending machine becomes an extension of the brand—and the restaurant itself,” Cook adds. Surprising potential, yet just what you’d expect from a machine that bills itself as “The World’s Smallest Pizzeria.”