How pizza boxes can help you sell homes

Tyler Smith is a real estate guy and self-expressed pizza connoisseur. He's also figured out an ingenious way to use pizza boxes to create a win-win sales opportunity for realtors and pizzeria owners.

In Inman.com Smith recalls when hewas an agent closing 230 properties a year, herealized that there had to be a better approach to networking and building hisvendor base. After meeting with a pizzeria owner after a "pizza binge" Smith proposed a business deal in which he guaranteed a pizza purchase for every home he sold in exchange for a free pie branded on the box with a giant sticker of his kisser

Read more about how this out-of-the-box marketing plan took off.