The cost of goods varies from state to state—this is hardly news. For example, someone in Alaska is going to pay a bit more for a gallon of orange juice than somebody in Florida. More famously, the price of gasoline varies widely: just ask a Californian.

The same is true of takeout food, a new study, conducted by NetCredit, confirms. NetCredit examined GrubHub pricing in the largest cities in each state. The study focused on seven of the major quick-service brands, with Pizza Hut representing the pizza segment. The study found that Pizza Hut is most expensive in Alaska (12.68% higher pricing than the average state) and least expensive in Michigan (12.96% lower pricing in the average state).

A map illustrates the price of Pizza Hut from state to state.

Examining NetCredit’s map, some patterns emerge. Namely, three Rocky Mountain states (Montana, Wyoming and Colorado) rank just behind Hawaii in paying about 11% higher prices at Pizza Hut when compared to the average state.

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There also seems to be some randomness involved in Pizza Hut’s takeout pricing structure. Checking in behind Michigan as the states where Pizza Hut dollars go furthest were West Virginia (-11.27%), Mississippi (-10.7%) and Texas (-9.99%). Similarly, it would be challenging to draw a throughline between some of the most “average” states: Virginia, Arkansas, Indiana, Delaware and South Carolina are closest to the average and share few geographical commonalities.

Still, it’s clear that Pizza Hut’s pricing structure largely aligns with national trends. When analyzing the McDonald’s, Subway, Burger King, KFC, Popeyes and Taco Bell pricing structure in the largest cities in each state, it’s clear that west coast consumers—and especially those in Alaska in Hawaii—pay more for takeout food in general.

the price of takeout food from state to state

So what might independent pizza operators glean from this? For one thing, if you run multiple locations, it’s okay to have flexible pricing from location to location. If the big chains aren’t afraid to charge more in higher cost of living areas, you shouldn’t be either. For example, if you have one restaurant in a city and one in a more rural area, the pricing structure might reflect that, even if it’s by ten cents here or there.

Another thing operators might take away from the study is the fact that opening up a pizzeria in Hawaii—tempting as it may be—sounds expensive.

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