Mountain Mike’s Pizza, based in Newport Beach, California, has partnered with the Sacramento Kings for another year of hoops.
Throughout the 2024-25 NBA season, Mountain Mike’s will introduce a variety of exclusive Kings-themed promotions to keep its Mountain Rewards Mobile App members engaged until the final buzzer.
“Community involvement has always been a cornerstone of our success, and sports partnerships are vital to connecting Mountain Mike’s Pizza with our fans, so we couldn’t be more excited to embrace the 2024-25 NBA season with our third consecutive year of partnership with the Sacramento Kings,” said Jim Metevier, CEO of Mountain Mike’s Pizza. “With deep roots in Northern California, this collaboration is a slam dunk since it strengthens our presence in a key market for our brand and reinforces our commitment to the communities we serve, so clearly we’re extremely pumped up for what’s ahead all season long.”
Throughout the regular NBA season, Mountain Mike’s will offer the Miss Twice, Get a Slice promotion. Whenever the opposing team misses two consecutive free throws during a Kings home game, Mountain Rewards app members can enjoy a free mini one-topping pizza with the purchase of a 20-ounce bottled beverage. The offer is valid for one day following the game and can be redeemed through the mobile app at any of the nearly 60 Sacramento-Stockton Mountain Mike’s Pizza restaurants.
Mountain Mike’s said it gave away nearly 20,000 free mini pizzas to Kings fans last season as part of the Halftime Challenge Trigger Promotion and increased transacting loyalty members by nearly 60%.
Mountain Mike’s Pizza also will host a social media home ticket giveaway for followers.
The Kings partnership features a comprehensive, multi-channel approach to deepen fan engagement inside and outside the venue. At the heart of the partnership, in-arena signage strategically placed throughout the state-of-the-art Golden 1 Center will ensure the brand is highly visible during every game. Mountain Mike’s also will elevate fan experiences, offering exclusive opportunities and memorable moments for passionate Kings supporters.
In the community, Mountain Mike’s Pizza will reinforce its commitment to the Sacramento area as the presenting partner of Courtside Class, a collaborative program where Jr. Kings coaches take over physical classes at local schools, teaching basketball skills and drills. The initiative was developed to inspire and energize students while reinforcing the importance of physical activity and teamwork.
