Oshkosh, WI  – HotOperator, the menu engineering and design company, has developed a new do-it-yourself menu engineering kit which includes a menu development DVD, server-training program and customized blueprint that allows restaurant operators to reposition items on a menu as they decide their food items.

The value of menu engineering cannot be overstated, with many restaurant operators increasing their profits by tens of thousands of dollars per year.  This is the first time a simple process for restaurant operators to become expert on menu engineering has been available.

Included in the kit is unlimited access to the HotOperator menu matrix online, FREE graphics to enhance the menu and a satisfaction guarantee.  The kit retails for $149.95.  The video is comprehensive, only 20 minutes long, and covers everything from developing a menu matrix and product positioning to highlighting and mental anchoring.

For more information contact HotOperator at 1-800-316-3198, or visit www.menublueprint.com.