The event, dedicated to the restaurant and foodservice industries, takes place October 22-26, 2021, at Fiera Milano Rho, where 4,000-plus companies from 40 countries will participate in hundreds of scheduled events.
Coming Back Safely
HostMilano’s live exhibition will be held in a completely safe space, thanks to the protocols already in place and tested last September. The 2021 event meets all the guidelines and new measures decided by governments regarding trade fair structures as restrictions begin to ease. The Fiera Milano digital platform will support each of the companies by facilitating meetings between exhibitors and buyers.
Thanks to the ICE-ITA Agency, the scouting and selection of buyers from medium- and long-haul has begun and is already getting positive feedback.
An Award for Innovation
HostMilano has always been an immersive, personalized, multichannel event combining business opportunities and innovation. The latter is increasingly important, especially as the SMART Label Host Innovation Award makes a comeback this year. Fiera Milano’s competition, open to all innovative companies, is promoted by Host-Fiera Milano in partnership with POLI.design and sponsored by the Association for Industrial Design. More than 150 awards and 20 special recognitions have been given out to honor exhibitors’ smartest solutions over the last three editions.
The HostMilano agenda is packed with more than 800 events, ranging from contests to show-cooking, seminars and training sessions. Events cover all the macro-areas of the show, including Pastry Luxury in the World, hosted by Iginio Massari, with some of the world’s most renowned pastry chefs; the International Championships, organized by the International Pastry, Ice Cream and Chocolate Federation; and the Panettone World Championship of the Maestri del Lievito Madre (Mother Yeast Masters), where attendees choose the best traditional artisan panettone after a discussion about the beloved Milanese cake.
Finally, on the catering front, FIPE will present Ristorazione 4.0, focused on digital innovation in the sector, with seminars led by the Ho.re.ca Digital Academy and organized by APCI Associazione Professionale Cuochi (Professional Chefs’ Association), as well as FCSI’s The Future of Hospitality. Current events and tomorrow’s trends will also be the focus of Design Talks, a collaboration with POLI.design that features professional updates on issues in the professional hospitality and design sectors.
For more information, visit https://host.fieramilano.it/en.