Hormel Foodservice Launches Deli Meat Food Safety Campaign

Austin, Minn., May 2011 – Hormel Foodservice has launched a comprehensive advertising campaign designed to inform and educate foodservice operators of the potential food safety risks associated with deli meats.

Hormel Foods has long been committed to food safety. In 2005, the company made a major investment in bringing High Pressure Pasteurization (HPP) equipment on site and named the proprietary technology TrueTaste™ Technology. Hormel Foods was the first, and remains the only, company in the industry that oversees the HPP process directly on its own premises. High Pressure Pasteurization is the most effective way to eliminate dangerous foodborne pathogens such as listeria from sliced deli meats—without any compromise in flavor or texture. The technology also helps extend shelf life.

Food safety is one of the most important issues any foodservice operator faces. Hormel Foodservice has set out to educate operators on deli meat contamination, and offer a solution – Hormel® Natural Choice® and Bread Ready® sliced deli meats, both of which undergo High Pressure Pastuerization. The food safety campaign includes impactful print and digital ads in industry publications. A food safety website, which includes a video demonstration of High Pressure Pasteurization, as well as links to additional resources, further emphasizes that Hormel Foodservice is committed to deli meat food safety. For more information, visit

About Hormel Foods Corporation

Hormel Foods Corporation, based in Austin, Minn., is a multinational manufacturer and marketer of consumer-branded food and meat products, many of which are among the best known and trusted in the food industry. The company leverages its extensive expertise, innovation and high competencies in pork and turkey processing and marketing to bring branded, value-added products to the global marketplace. The company is a member of the Standard & Poor’s 500 Index, Dow Jones Sustainability Indexes, Maplecroft Climate Innovation Indexes, Global 1000 Sustainable Performance Leaders and was named one of “The 100 Most Trustworthy Companies” by Forbes in 2010. The company enjoys a strong reputation among consumers, retail grocers, foodservice and industrial customers for products highly regarded for quality, taste, nutrition, convenience and value. For more information, visit