According to a report from, “It’s about 10am on a Tuesday and inside their black-fronted Hell headquarters Callum Davies and Stu McMullin are kneading dough for their pizza bases. They do this six days a week, up to 11 hours a day – prepping, making and then serving their special Kiwi pizzas.”

The article said, “It’s been a while since these two young New Zealanders were in a kitchen, well working in one anyway.”

According to the report, “They opened their first Hell store in Fulham, west London five weeks ago. Remarkably, it’s already breaking even, but they are playing down their early success”

“We think it’s going OK. It could be doing better, we would like to be a lot busier, but every week it’s building and we are getting a lot of new customers all the time,” McMullin said in the article.

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