As foodservice operators plan ahead for 2015, Heinz Frozen Soups is offering new tools and resources to help drive profit and traffic with soup.

According to Chad Lichtenfels, associate director of marketing at Heinz Foodservice, “Heinz has been making frozen soups for more than 30 years, and we see the category as a promising opportunity area on operators’ menus. With our soup experience and resources, helping our customers with services and tools that enhance their business in this area is a natural extension of our partnership.”

Heinz’s proprietary online soup optimizer tool is a valuable resource for helping operators customize their soup rotation. Developed from extensive consumer research, the optimizer provides soup recommendations based on operation type as well as the preferences of consumers within the operator’s geographic region.

Other tools offered by Heinz include a profitability calculator, merchandising materials, preparation videos, and a variety of educational resources with tips to help drive traffic, increase check averages, and enhance the overall value perception of soups. Garnishing and presentation strategies, pairing ideas, and soup-to-go programs are just a few of the covered topics.

To learn more about the full complement of Heinz support available to build and enhance a year-round soup program, visit

About Heinz Foodservice:

A division of the H.J. Heinz Company, L.P., Heinz Foodservice offers its customers a broad portfolio of products for both front and back of house. In addition to specializing in ketchup, condiments and sauces, Heinz Foodservice is a top manufacturer of frozen soups under the TrueSoups® and Chef Francisco® brands. The soup portfolio also includes a line of condensed soups under the Heinz® label and a line of Quality Chef™ sides and entrees.  Heinz Foodservice is also known for the family of Escalon® Premium Brands. With nearly 10 brands under its portfolio, Escalon produces the world’s most premium brands of fresh-pack tomatoes and tomato sauces. More information about the Heinz Foodservice portfolio can be found at


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