Heat Up Sales During Barbecue Season With Cattlemen’s Master’s Reserve

""CHESTER, NJ (June 6, 2011) — As the summer barbecue season gets into full swing, CATTLEMEN’S® MASTER’S RESERVE™ Barbecue Sauces are helping operators take advantage of the growing appeal of barbecue by driving traffic and increasing check averages. Through merchandising kits, recipes and authentic regional barbecue flavor, CATTLEMEN’S®is helping to build barbecue business on menus across the country in all restaurant segments.

 Barbecue has jumped to fourth among operators’ top-10 most-menued sauces.1  As the number one flavor on sandwiches, pork and hamburgers, barbecue is growing in popularity – 38 percent of consumers want to see more of it on menus.2  It’s also called out as the number two flavor for dipping and wings and the number three flavor for entrees.3  Operators get more meals per gallon with the naturally thick and rich consistency of CATTLEMEN’S®, allowing for signature sauces and extended servings (up to 20 percent more) without sacrificing flavor or texture.  

Operators can capitalize on this barbecue trend with great tasting ready-to-use sauces from the full CATTLEMEN’S® MASTER’S RESERVE™ line. Regional flavors include: Carolina Tangy Gold™, Memphis Sweet™, Kansas City Classic™, Mississippi Honey BBQ™, Louisiana Hot and Spicy™, Kentucky Sweet and Bold™.  Also available are the best base sauces, including CATTLEMEN’S® St. Louis Original™ and Texas Smoky™.

With 40 years of expertise, no one understands the regionality of barbecue or the need for consistency, quality and extendibility of sauces more than CATTLEMEN’S® . That’s why it’s the #1 barbecue sauce used by restaurants. Restaurant operators and chefs know – great ingredients mean better taste, and that ultimately means customer satisfaction.

CATTLEMEN’S® , the leading barbecue sauce brand, is backed by a full line of recipes to inspire, including Sizzlin’ Onion BBQ Sauce and Chipotle BBQ Sauce. These recipes, and more, are available online to show operators how to extend the sauce and get more meals out of every gallon.

CATTLEMEN’S® is offering a merchandising kit that includes everything needed to build you barbecue business – a $150 value, free with purchase (for details go to ). For a full line of operator support tools, including samples, rebates, online recipes and videos, rewards, promotions and menu inspirations, call 1-800-442-4733 or visit

About FRENCH’S® Foodservice

FRENCH’S® Foodservice is the foodservice division of Reckitt Benckiser. As the maker of FRENCH’S® Mustards, FRENCH’S® Foodservice is a leading manufacturer, marketer, and distributor of food and household products. Some other well-known, trusted brands in the Reckitt Benckiser family of food products include FRANK’S® REDHOT® Cayenne Pepper Sauce, FRENCH’S® French Fried Onions, CATTLEMEN’S® Barbecue Sauces, FRENCH’S® Worcestershire Sauce, FRENCH’S® Potato Sticks, and FRENCH’S® Ketchup.