Have a Free Lunch on Jamba Juice!

EMERYVILLE, CA –October 16, 2009 (NASDAQ: JMBA) — As a part of its Fall ‘Feel Good Campaign’, Jamba Juice announced today that it will be filling customers up for free tomorrow with a California Flatbread giveaway at participating Jamba Juice locations.  From 2-5PM, Jamba’s recently launched California Flatbreads™ will be available to the first 150 customers at their lowest price ever—FREE!  (No, that’s not a typo).  The great tasting, on-the-go California Flatbreads™ make the perfect guilt-free (and wallet free) afternoon snack, made with high quality, better-for-you ingredients and all under 330 calories.  Skip lunch?  No worries!  Pair your free California Flatbread™ with any Jamba Juice smoothie or freshly squeezed juice for a tasty meal that won’t break the bank.

Launched last month, Jamba’s Feel Good Campaign is a three month, multi-part promotion designed to recreate and share the great feeling customers get when enjoying Jamba Juice products.  Supported by three complementary initiatives – the “Feel Good Bucks,” Jamba’s “Feel Good Moment” sweepstakes and a series of fun, unexpected “Feel Good Events” including tomorrow’s Free Flatbread giveaway, the campaign embraces the excitement customers have for Jamba Juice products and blends up another way to keep them feeling good.

“As a company that offers high quality, better for your products, we wanted to treat our customers to an item they may not have experienced at our stores before,” said James D. White, president and chief executive officer, Jamba, Inc.  “Our California Flatbreads™ are the perfect on the go item they will feel good about eating—at lunch, dinner, or any time in-between.”

Like all of the Jamba products, the California Flatbreads™ contain no artificial flavors, no artificial preservatives and no high fructose corn syrup.  A perfect combination of delicious ingredients on top of a crispy crust, and an excellent source of protein, the new Flatbreads are available in 4 yummy flavors including: Tomo ArtichokoTM Flatbread, Smokehouse Chicken Flatbread, MediterranYumTM Flatbread and Four CheesyTM Flatbread.

In addition to the Feel Good Events, Jamba plans to give away 30 million Jamba ‘Feel Good Bucks’—vouchers worth anywhere from $1 towards a Jamba Juice product purchase to $10,000 in cash– during the course of this promotion.   The individual value of the Feel Good Buck will be revealed by a team member when entered at a Jamba register, bringing an element of surprise to lucky Jamba Juice customers.  Bucks may be used at participating Jamba Juice locations to purchase any Jamba Juice product, including the new Grab-n-Go wraps, salads, sandwiches, California Flatbreads™ and Fruit Tea Infusions™ beverages.  Some ‘Feel Good Bucks’ can be redeemed for Jamba Juice gift cards valued between $5-$25; others for cash prizes ranging from $50 to the $10,000 grand prize.

Coinciding with the Feel Good Bucks, Jamba Juice will encourage customers to win their ultimate ‘Feel Good Moment’ by filling out a sweepstakes form—located on the back of their buck and in-store—and submitting it at their local Jamba Juice.  Whether it’s a trip to an exotic destination, supporting their favorite cause or paying off a student loan—Jamba will fulfill any wish up to $10,000 and within legal limits.  Three lucky winners will be randomly selected and announced throughout the campaign.

Jamba’s Feel Good Moments campaign will run in participating stores until January 4, 2010.  Download a Feel Good Buck and learn more information about the campaign at www.jambajuice.com

About Jamba, Inc.
Jamba, Inc. (Nasdaq: JMBA) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE® stores. Founded in 1990, Jamba Juice is a leading restaurant retailer of better-for-you food and beverage offerings, including great tasting fruit smoothies, juices, and teas, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, and California Flatbreads™, and a variety of baked goods and snacks.  As of October 6, 2009, Jamba Juice had 742 locations consisting of 488 company- owned and operated stores and 254 franchise stores. For the nearest location or a complete menu, visit the Jamba Juice website at www.jamba.com or call 1-866-4R-FRUIT.