The new Lexus GX is a luxury vehicle that could pay for itself—in pop-up pizza revenue.
Lexus equipped a 2024 GX with its own electric pizza oven from luxury appliance manufacturer Monogram and debuted it at the Food & Wine Classic in Aspen, Colorado, in June. Powered by a twin-turbocharged V-6 engine—we’re talking 349 horsepower—it can get you anywhere you’re going in style and in a hurry. Is it the mobile pizzeria of the future?
Probably not. For the time being anyway, this pizza truck is apparently a one-off concept, not a set of wheels you can buy at your local Lexus dealer. But the 30” Smart Flush Hearth Oven is a feature you certainly won’t find in a Honda Civic.
“The electric hearth oven was handcrafted to capture the performance of a wood-fired brick oven to prepare pizza, soft artisanal bread or fresh-caught roasted branzino,” according to a press release from Lexus.
“This unique pairing of unexpected luxury cooking while away from home is created with signature pieces from Monogram that elevate the everyday,” Julie Burns, Monogram’s executive director, said. “The Monogram GX puts an entirely new spin on the road trip experience with a crafted culinary journey.”
It also contains cooling compartments for beverages and storage for cutlery. The rear of the vehicle has storage compartments for bottles of wine, a matching bottle opener and all the essentials for a mixologist, including spherical ice cubes produced by “the first and only heated ice press in the U.S.”
“Together with Monogram, Lexus is taking the GX experience to a new level, where road adventures meet culinary experiences,” Lexus said in the announcement.
But there’s a disclaimer at the end: The vehicle, it’s noted, “is a special project vehicle modified with non-Lexus parts that may void warranty, negatively impact safety and not be street legal.”
