According to a news report from qsrmagazine.com, “Hard Rock Cafe has partnered with the Arbor Day Foundation for the launch of its new Lil’ Rockers Menu, featuring kid’s meals packaged with fun activities that show youngsters how they can help protect the environment.”
“Beginning Arbor Day, April 25th, each kid’s meal at Hard Rock Cafes throughout North America and Puerto Rico will include tree seed packets, encouraging lil’ rockers to plant trees and help produce more oxygen and preserve wildlife habitats. Hard Rock International has also teamed up with the Arbor Day Foundation, making the commitment to plant at least 25,000 trees this year. Additionally, with the help of the new Lil’ Rockers menu, Hard Rock and the Arbor Day Foundation hope to help plant an additional one million trees in 2008,” said the story. “Hard Rock’s new Lil’ Rockers menu will also teach children how to “Rock. Reuse. Recycle.,” as each meal is also complete with four pages of fun eco-friendly activities, as well as recyclable “Save the Planet” cups and lids. “Kids are an important part of our fan base and we want to ensure that their Hard Rock experiences are memorable–from the food and drinks, to the memorabilia on our walls, to teaching them about saving the planet,” says Sean Dee, Vice President and Chief Marketing Officer, Hard Rock International. “It is important to educate children, not only about the history of music, but also about the environment and how they can help make the world a safer, healthier place.”
