Ghostly pizzaiolos, disembodied claws tainted with blood, a Halloween-themed Nutella pizza from celebrity chef Donatella Arpaia…and a curse on the pizza-loving people of New Haven, Connecticut?
It’s a tough job, but somebody’s gotta pore through Instagram to find Halloween Reels featuring the world’s greatest food and our favorite independent pizzerias and chefs. Some of these vids are strictly for kicks and giggles, while others will inspire your next Fright Night special. All of them highlight the creativity and smarts of pizza pros who have learned how to stop the scroll on Instagram with short, grabby Reels that drive business to their stores.
“Uh, Somebody Order a Large Pepperoni?”
Even a pizza delivery guy is made to feel unwelcome at the Amityville Horror house. But when the pie comes from Mike’s Underground Pizza in Long Island, the evil spirit just might change its tune.
Zombie Takeover
The zombies are in control of the kitchen at Ranger Joe’s Pizza, and these living-dead takeovers rarely go well. We all know how temperamental chefs can be.
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The Ghost With the Most
In this fun little short, a ghost in shades offers curbside delivery to a fellow ghost at Nick’s Pizza Pub in Crystal Lake, Illinois:
Midnight Nutella
Donatella Arpaia, founder of Prova Pizza Bar and Noma Beach by Donatella, scares up a pumpkin-shaped Nutella pizza topped with marshmallows, candy corn and cotton candy. “Looks like my childhood, right?” she says to a team member before she pops the spooky sweet treat into the oven.
Halloween: The Pizza Party
Michael Myers lives at Show Me Pizza in Austin, Texas, and he’s armed with a blowtorch…or something like that (we don’t know exactly what it’s called, we just don’t trust him with it) in this promo for a Halloween night party featuring a costume party with a $200 prize.
Halloween Hands
Rich Payne, the UK pizza brain behind Dough and Behold, has blood on his hands in this Reel showcasing a dough-based treat that’s guaranteed to make the kiddos squirm a little…or maybe develop a taste for human flesh (let’s hope not).
The Haunting in New Haven
Did Midnight Mary put a curse on New Haven? Is the fabled birthplace of apizza haunted? Colin Caplan, owner of Taste of New Haven and a local historian, explores the dark side of the self-proclaimed pizza capital of the U.S.
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Little Red Riding Hood
No one does pizza Reels like Giuliana Calascibetta, a.k.a. Pizza Princess G of Cam’s Pizzeria in upstate New York. Nothing scary here, just Giuliana, a social media superstar and past cover subject in PMQ’s October 2023 issue, being her usual charming self as Little Red Riding Hood. We don’t know who’s playing the Big Bad Wolf, but he’d better keep his paws to himself.
SkinnyNScary
Let’s sneak a peek inside Spinachio Pizza, featured on PMQ’s August 2025 cover, to see what co-owner Ardiana Gashi has cooked up for Halloween and National Pizza Month: the thin-crust SkinnyNScary special featuring pepperoni, basil and a “wicked drizzle” of hot honey. (This one takes you straight to Spinachio’s Instagram page.)
Scary Caryn on the Prowl
As much as we love pizza, there is something genuinely creepy about a face splotched with pepperoni slices and cheese. Or maybe it just resurrects bad memories of coping with teenage acne? At any rate, Scary Caryn scares us for real.
