(COPPELL, Texas) June 24, 2010â€‘CiCi’s Pizza and GameStop(NYSE: GME) are teaming up to give away more than $2.5 million worth of entertainment systems, gift cards and food prizes this summer in CiCi’s “Game Time Sip & Rip” promotion.
Guests can win when they purchase a carryout beverage to accompany CiCi’s fresh, hot buffet. Each cup has a game piece attached, and guests can peel back the tab to reveal prizes. The contest runs through August 15.
Five grand prize winners will each win home entertainment systems, one $500 GameStop gift card and a $500 CiCi’s gift card. Fifty winners will each receive a $50 GameStop gift card, and 100 will win a $25 GameStop gift card.
Other lucky winners will receive gift cards to stores such as lead fashion retailers, or free adult and child passes to CiCi’s famous pizza, pasta, salad and dessert buffet, including beverages. Overall odds for winning a prize are 1-2.
“At CiCi’s, we’re proud to serve fresh, delicious pizza and offer families a place where they can spend quality time together,” said CiCi’s Pizza’s Director of Marketing, Sara Hundley. “CiCi’s ‘Game Time Sip & Rip’ promotion is another way we provide endless value, variety and fun.”
CiCi’s also offers a second chance to win food and fun with an online sweepstakes at www.cicispizza.com.
“CiCi’s is a popular family-friendly dining environment, which makes them an incredible partner for us,” said GameStop’s Director of Marketing, Kristin Djurdjulov. “Pizza, video games and family fun go hand-in-hand. Add in the chance to win great gaming prizes or free food and the Sip & Rip promotion makes eating at CiCi’s a great summertime option.”
About CiCi’s Pizza
CiCi’s first restaurant opened in Plano, Texas in 1985. The family-oriented restaurant is known for its popular pizza, pasta and salad buffet featuring up to 20 varieties of pizza and fresh ingredients for $5 and change. Today, the expanding company has more than 650 restaurants in 33 states. CiCi’s commitment to value was recently recognized in USA Today, Restaurants & Institutions and Nation’s Restaurant News, which ranked CiCi’s No. 1 in sales and unit growth among pizza chains for the past three years. Entrepreneur magazine ranked CiCi’s Pizza first in the Italian restaurant industry category in 2009 and 2007. Also a franchise veteran, CiCi’s was named to a list of the top 25 performing brands in the Wall Street Journal’s guide for entrepreneurs and a top 200 franchise concepts by Franchise Today.