Groupon U.S. Pizza Team Hits Italy, World Pizza Championship, With Success Roadmap

The Groupon U.S. Pizza Team (USPT) is preparing to compete in the international pizza equivalent of theWorld Series, Super Bowl and Olympics all rolled – and stretched and spun – into one event. Seventeen pizzachefs representing pizzerias from New York City to Tucson, Arizona, have journeyed to Parma,Italy, for the World Pizza Championship, to be held April 11-13. The Viale dele Esposizioni will be the host arena, bustling with the sounds, movements and many languages of 600 competitors from around the world.They'll test their cooking and dough-handling skills in three days of intense pizza combat. PMQ.com will post a daily news and video recap from Parma starting Monday, April 11.

In this 25th edition of the world's most prestigious gathering of pizza virtuosos – and the 16th yearthat PMQ Pizza Magazine has fielded a U.S. team to compete – the Americans will bring somethingfresh to Europe, besides the dough and ingredients in their bags. This year, they've laid out a road map to success."We've always been serious about competing, but in the last few months we've implemented aleadership, coaching and advisory structure that can help us achieve the same outstanding results in theculinary events that we've earned in acrobatics," says Michael LaMarca, owner of Cleveland-based Master Pizza and a veteran Groupon USPT member.

While acrobatics superstar Jamie Culliton of St. Petersburg,Florida, has earned second-place honors the last two years in Parma with his dough-juggling, tunes-pulsing acrobatic routine, U.S. pizza makers have never captured a top prize. That's the context for his pizzaioli peers picking LaMarca, the dynamic Ohio entrepreneurand innovator, as team captain. The new skipper says his goal "isn't to stifle our guys' incrediblecreativity, but to align our overall approach more closely with what the judges expect." Newly namedculinary captain Gino Rago of Panino's in Chicago – who's also a frequent visitor to Italy – willfurther fine-tune Groupon USPT's recipe and presentation tactics."Yes, our intention is to win, but the first metric of our upgraded Groupon USPT structure will be dramaticallyimproved culinary scores," LaMarca says. "We're after an upward trend that leads to team growth andeffective advocacy for this industry we all love."

A major LaMarca priority is recruiting talented new members to the team, and this year’s rookies – DrewFrench, founder of Your Pie, and pizza acrobat Scott Volpe, owner of Fiamme Pizzeria Napoletana – bringproven pizza passion and mad kitchen chops to the Italian showdown.“I’m stoked to be the Georgia country boy competing against these Italian masters,” quips French, whofounded the 30-location Your Pie in 2008, kicking off the fast-casual revolution. Your Pie, which openedin Athens, Georgia, with one pizzeria, is expanding so fast that French will miss two new-store openingsduring the short time he’s in Italy. “I don’t know exactly what to expect, but my plan is to have fun withit and win.” As for the pies he’ll compete with in the two cooking events he has entered, French offers just one clue: “Think seasonal and local. I’ll be learning on the fly. I want to shake things up by doingsomething unique, but you can bet my ingredient list, when I shop in the local markets in Parma, willinclude prosciutto, balsamic vinegar and parmesan cheese.”French will be competing with his wife, Natalie, who should feel right at home in Parma since she hailsfrom the island of Ischia off the coast of Naples. Their honeymoon trip, coupled with French's ardor for authentically crafted, memorable pizza, inspired the entrepreneur to create Your Pie.

This year’s USPT competitors, in their assigned events, are:

Pizza in a Pan: Dave Sommers, MadMushroom Pizza, West Lafayette, Indiana; Mike LaMarca, Master Pizza, Cleveland; Leonardo Giordano, Mona Lisa Pizza, NewYork; BrunoBrunetti, Panino’s Pizza, Chicago; Jason Samosky, Samosky’s Homestyle Pizzeria, Parma,Ohio; and Gino Rago, Panino's Pizza, Chicago.

Classico: Mike Russo, Romeo's, Westlake, Ohio; Brian Hernandez, PMQ Pizza Magazine, Oxford, Mississippi; David Tieman, Five Points Pizza, Nashville; and Sommers, LaMarca, Brunetti, GinoRago, Lenny Rago of Panino’s, Giordano, Samosky and French.

Pizza on the Peel: LaMarca.

Heinze Beck (Non-pizza culinary event): John Coletta, Quartino Ristorante Pizzeria and Wine Bar,Chicago.

Pizza for Two: Coletta and Gino Rago; LaMarca and Samosky; Giordano and Russo; Drew andNatalie French; and Joey Streeter, Tampa, Florida, and Jamie Culliton, St. Petersburg, Florida.

Largest Dough Stretch: Sommers.

Fastest Dough Stretch: Sommers and Volpe.

Individual Acrobatics: Volpe, Culliton, Streeter and Michael Reyes-Casanova, Five Points Pizza, Nashville