Grimaldi’s Coal Burger Set to Sizzle

Scottsdale, AZ, March 19, 2011 — Grimaldi’s Pizzeria based in Scottsdale AZ, has unveiled plans to launch a new concept called Coal Burger, a Coal-fired Burgeria. Coal Burger will be a fast casual dining concept that will utilize a similar coal-fired brick oven as Grimaldi’s Pizzeria, to flavor the burgers they serve. The first location is set to open at the ever growing Scottsdale Quarter.

Named for the cooking method used to create the perfect burger, Coal Burgers are made of a natural grass-fed beef, cooked in a brick oven over piping hot coals, to sear in the juicy flavor. To further the flavorful experience, Coal Burgers are served on your choice of brioche, gluten-free, or wheat buns. Topped with a selection of flavorful cheeses, fresh produce, and top-quality condiments, Coal Burger prides itself in using organic or more naturally grown products, whenever possible.

Although, Coal Burger will be known for its savory coal-fired burgers, the restaurant has an expanded menu to offer even more healthy options. Selections will include a vegetable and rice vegetarian burger and crisp Chef Inspired salads. A variety of delicious sides like sweet potato fries, onion rings and seasoned french fries, all cooked in rice grain oil (notable for their higher amounts of antioxidants) are also available. Burger lovers can pair their meals with organic beer, biodynamic wine, thick organic gelato shakes, Boylan’s self-serve natural fountain sodas and organic adult floats.

Coal Burger is not just about great food and better ingredients. They have gone beyond simply offering more natural foods and have made the actual building more eco-friendly. Upon walking into the location you will notice reclaimed wood in the artwork framing, recycled natural nickel patina, PVC free banquette seating, and the more sustainable bamboo furniture. All of their napkins, paper towels and toilet paper on site are 100% post recycled product out of Flagstaff, Arizona.

Coal Burger was founded on the concept of better food options and sustainability. Coal Burger founder, Joe Ciolli states “Coal Burger is an exciting new concept in today’s restaurant marketplace. The delicious smoky flavor of cooking in a coal fired oven, paired with natural ingredients, makes us believe we have a winning combination.”

The first location of Coal Burger is set to open in Scottsdale Quarter this spring.

About Grimaldi’s’ Pizzeria
In the world of pizza, Grimaldi’s is an institution that has garnered more awards than any other pizzeria in the country with more celebrity sightings than most 5-star restaurants. Using only the freshest ingredients, a “secret recipe” pizza sauce, handmade mozzarella cheese and dough, Grimaldi’s serves traditional pizza (as it began in Naples, Italy) in an upscale yet casual, family oriented pizzeria. The intense heat of the oven evenly bakes the pies to create Grimaldi’s famous crispy and smoky thin crust that Zagat has voted best pizza year after year. www.grimaldispizzeria.com

About Coal Burger
Coal Burger is a fast casual burger concept based on fresher ingredients and coal fired flavor. Using all natural products and ingredients, in both their build out and their food, they are revolutionizing the fast casual concept. Developed and owned by the founders of Grimaldi’s Pizzeria, Coal Burger uses a coal-fired brick oven to flavor their all grass-fed beef burgers. The Coal Burger menu also features fresh made salads, gelato shakes, and a wide variety of natural and organic beverages. Coal Burger currently is expanding in Arizona and Texas. For more information regarding Coal Burger, please visit www.coalburger.com.