HOUSTON (January 29, 2010) – As customers demand their business partners prove their environmentally responsible business practices and commitment to serving the planet’s best interest, business owners must implement new processes – but until now have not had an affordable means.
For less than $1,000 a year for most businesses, management can evaluate, plan, implement and track its environmental progress in virtually every aspect of its business – and gain the green business certification it needs to demonstrate environmental stewardship to customers. At http://www.gbb.org, registered businesses access a unique online platform of educational tools, step-by-step implementation steps and certification programs to help them go green, as well as produce improved efficiencies, more value and cost-saving results for their efforts.
First, Green Business Bureau provides companies with assessments and tracking systems to help determine their level of sustainability and an informative set of expert advice and measurable guidelines on how to progress to the next level of green business certification. Every set of initiatives is specifically designed to yield the maximum benefit for the environment, yet minimize the level of effort and investment for the company.
Since 2008 the Green Business Bureau has been offering companies the opportunity to effectively and efficiently undertake their own green initiatives and be recognized as a certified green business through a respected organization. As businesses’ levels of environmental consciousness progress further, they can display their green business seal in storefronts, media kits, Web sites, company vehicles and more. This green business marketing edge and competitive advantage appeals to customers, suppliers and vendors – most of who are under intense environmental scrutiny as well.
“Frequently, business owners realize they need to become involved in helping their environment as a way to save money, adhere to industry standards, or remain competitive, but aren’t sure what steps need to be taken or what level of involvement they already have – and how costly those un-orchestrated efforts might be within the company,” said Marcos Cordero, co-founder and CEO of the Green Business Bureau. “The Green Business Bureau was established to provide the guidance and waypoints for companies to become green certified, utilizing easy-to-understand tools, resources that guide them through the greening process and a standard to measure against.”
The Green Business Bureau was formed by industry professionals with experience in small- and medium-sized businesses as well as large corporate daily operations. With the idealism of environmentalists and business sense of corporate executives, the founders created the Green Business Bureau to help both the environment and North American businesses thrive.
“We’re thrilled to be able to educate businesses on the positive effects of going green and how it can help companies save money, make an environmental impact, attract new customers, enhance employee loyalty, and create a marketing edge,” said Cordero. “Small businesses comprise 99% of all businesses in the United States, and account for 65% of all American consumption. We know that by teaching these companies the importance and steps to take to go green, we make a difference.”
About the Green Business Bureau
The Green Business Bureau is North America’s rapidly rising standard for the way small- and medium-sized companies conduct green business. Companies worldwide are quickly recognizing the value in becoming a certified green business, whether to satisfy environmental laws, reduce carbon footprints or provide sustainable business offerings. The Green Business Bureau was founded with these goals in mind and helps to promote business practices that are both environmentally responsible and commercially beneficial.
The Green Business Bureau serves as a nationally recognized third-party program that provides green business certification for businesses that follow environmentally responsible practices, while also offering easy-to-use tools and roadmaps to become even more eco-efficient, one step at a time.