Great Idea: Spin's Crummy Weather Voucher

Kansas City, M""O, February 15, 2011 — After closing early due to bad weather in February, SPIN! Neapolitan Pizza decided to reopen its four Greater Kansas City locations with an email featuring a Crummy Weather Voucher good for 20 percent off a meal.

The Crummy Weather Voucher was emailed to more than 40,000 patrons who have signed up to be members of the restaurant’s SPIN! Club rewards program. Recipients are encouraged to pass the coupons on to their family, friends, and co-workers.

“Because of the blizzard, we closed our locations across the metro area immediately after lunch today,” says SPIN! Neapolitan Pizza co-owner Gail Lozoff. “We will announce our reopening by sending an email containing a Crummy Weather Voucher to our 40,000+ SPIN! Club members. In addition, we’ve posted a notice on Facebook and Twitter to let everyone know to keep an eye out for the voucher, which is good for a 20 percent discount through Thursday.”

This is the third time in that SPIN! has sent out snow day coupons. When major snow storms moved through the area on Jan. 10 and 20, SPIN! disseminated vouchers to encourage customers to come in despite the nasty weather. Immediately after the coupons went out, all four SPIN! locations began to see customers show up with them. “There’s no question that they were effective in helping us to attract customers despite terrible weather. We were so impressed with the results of the snow day coupon during the first storm that we decided to send out another coupon when a record snowfall hit less than two weeks later. Now, we’re facing the worst weather we’ve seen in years. The Crummy Weather Vouchers are a great way to encourage customers to venture out to enjoy SPIN! after the blizzard despite the bitter cold temperatures that are predicted.”

Voted best pizza in Greater Kansas City by the K.C. Star, K.C. Magazine, The Pitch, 435 South Magazine and more, SPIN! is known for its exceptional, artisan food made from fresh ingredients without the gourmet price and its eclectic, affordable premium wines. In addition to its unique pizza, SPIN! offers a variety of appetizers, soups, salads, Paninis, signature deli sandwiches, and Italian gelato ice creams.

All of SPIN’s toppings and ingredients are made from fresh produce and prepared daily. The pizza dough is made fresh every day using three types of flour including one specially imported from Italy. All the toppings – such as mushrooms, caramelized onions, tomatoes, artichokes, even chicken sausage and turkey breast – are roasted each morning in stone hearth ovens made especially for SPIN!  A variety of cheeses is hand grated. The menu features both traditional Pizza Rossa (red pizzas with crushed roma tomato base) and Pizza Bianca (white pizzas with roasted olive oil glaze).  Customers can choose between a menu of 17 signature pizzas, and an infinite variety of SPIN YOUR OWN! Pizzas. SPIN! also offers gluten-free pizza.

SPIN! Neapolitan Pizza has Greater Kansas City locations at 4950 Main in Kansas City, MO, 1808 N.W. Chipman Rd. in Lee’s Summit, MO, 6541 W. 119th St. in Overland Park, KS, and 14230 W. 119th St. in Olathe, KS. 

SPIN! Neapolitan Pizza is owned and operated by Gail and Richard Lozoff and Edwin Brownell, who are experienced in large multi-unit expansion, franchising, and operations. For information, please visit www.spinpizza.com.