“Pizza consumption continues to rise, according to Technomic’s Pizza Consumer Trend Report for foodservice executives. More than four in 10 (41%) of consumers polled say they’re now eating pizza once a week, compared to 26% just two years ago.”

“Pizza consumption has increased over the past two years as leading players revamp menus to include more innovative specialty pizzas, gourmet ingredients and items beyond pizza that help operators drive traffic. As increased consumer confidence leads some to trade up within the pizza category, others still feeling the pinch are attracted to the special offers and coupons that chains are rolling out as well as generally less expensive, yet high quality, take-and-bake and frozen pizza offerings.”