According to a report on PRweb.com, “Godfather’s Pizza orders generated via Fishbowl’s Online Ordering solution have an average sales price 30% higher than the chain’s traditional in-store, carryout and delivery purchases. What began nine months ago as a 20-location pilot has quickly expanded to include 130 corporate and franchised stores, with 32 more on the way.”
“Also a Fishbowl Email client, Godfather’s Pizza has seen a significant bump in new e-club members driven by the online ordering site. It has generated more than 30% of all new email subscribers since its October launch. Yet, Godfather’s Pizza is most excited about the benefits gained when using Fishbowl’s Email Marketing and Online Ordering products in tandem. The number of online orders increased nearly 25% in weeks an email offer was distributed to The Godfather’s E-Club. Using the integrated Fishbowl solutions, Godfather’s Pizza is able to track the direct results generated by their email marketing efforts from registration through to purchase,” the story said.