November 10, 2009 (Coppell, Texas) This holiday season, givers are winners at CiCi’s Pizza. With the purchase of a CiCi’s Pizza gift certificate, guests will receive a scratch and win game piece that could send them home for the holidays. With the seasonal promotion, all guests who purchase gift certificates between November 11 and December 31, 2009, have a chance to win one of fifteen roundtrip airline tickets as a grand prize. But CiCi’s is not done giving there; other game pieces will entitle the holder to free food and drinks, including a child’s buffet, adult buffet or soft drink. The gift certificates come in $5 increments, perfect for that stocking stuffer, and spend like cash at CiCi’s stores nationwide, offering an easy and affordable way for guests to treat their loved ones to CiCi’s endless pizza, pasta, salad and dessert with fringe benefits; a one in two chance of winning a prize.
“Gift certificates have proven to be a very convenient gift, but at CiCis, we wanted it to be fun for the person who gives them too,” said CiCi’s Pizza Chief Marketing Officer Tom Koenigsberg. “With this promotion, were increasing the WOW factor by making holiday shopping a win/win for recipients and the gift givers. Hopefully we will be able to bring some lucky families together during the holidays when they may not have had the ability to do so before especially in these trying times.”
Prizes are valued at more than three hundred-thousand dollars and there is a one in two chance odds of winning. When guests purchase CiCis Gift Certificate(s) at participating CiCis restaurants, they will receive a CiCis Holiday Gift Official Game Card (while supplies last). One game piece per purchase. For a complete listing of CiCis “Givers Are Winners” contest rules or to find a CiCis Pizza near you, go to www.cicispizza.com. Prizes can be redeemed through Jan. 31, 2009.
Founded in 1985, CiCi’s Pizza is a family-oriented restaurant serving guests fresh pizza, pasta, salad and dessert, all you want for about five bucks and change. CiCis mission then and now is to exceed each guest’s expectation in food, service and cleanliness at an affordable price. Since opening its first restaurant in Plano, Texas, CiCis has grown to almost 650 restaurants in 32 states. In 2006, CiCi’s introduced the carry-out only To-Go restaurants with 13 operating in Texas, Georgia, Florida, Oklahoma and California.
Industry professionals have taken notice of CiCis Pizza’s continuous growth and success. USA Today featured CiCi’s Pizza in the Money section positioning the brand as the value leader within the restaurant industry. In 2009, Restaurants & Institutions Consumers’ Choice in Chains recognized CiCi’s Pizza as a top pizza chain in America, as well as an honor in Best in Value. Nation’s Restaurant News has ranked CiCis number one for sales and unit growth in the pizza chain category for the past three years. In its recent 2009 ranking, Entrepreneur magazine’s Annual Franchise Top 500 issue, ranked CiCi’s Pizza as number one in the Italian restaurant industry category an honor the company also received in 2007. Men’s Health recently included CiCi’s Pizza in it’s list of America’s Healthiest Restaurants. StartupJournal.com, The Wall Street Journals guide for entrepreneurs, ranked CiCis as one of the top 25 highest-performing brands in the nation and Franchise Today placed the company in the top 200 of all franchise concepts. For more information visit www.cicispizza.com.