Just a few years ago, Wednesday nights at Big Apple Pizza in Port St. Lucie, Florida, were so slow that owner Scott Van Duzer didn’t even bother coming into work. Now he doesn’t dare miss it. As described in PMQ Pizza’s November 2025 cover story, Van Duzer’s “Read to Succeed” program transformed a once-dead night into a standing-room-only community event that’s packed with kids, parents, teachers and civic leaders, generating sales up to $4,000. Want to do it yourself? This free guide will help YOUR pizzeria launch the same program and achieve similar results.

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