Fresh Brothers Secures Investment from Skechers Co-Founder

(Press Release) Los Angeles, June 12, 2012 — Fresh Brothers, an eight-unit chain of pizzerias located in Southern California, has received an equity investment from Michael Greenberg, co-founder and president of Manhattan Beach-based shoe company Skechers USA, Inc. 

Founded four years ago in 2008 by Adam Goldberg, Fresh Brothers has quickly grown to be a household name in Los Angeles. There are currently six Fresh Brothers units which feature dine-in, take-out and pizza delivery. Two units are currently under development. Greenberg’s investment will help accelerate growth as the company aims to increase to 100+ units.

Greenberg said he chose to invest in Fresh Brothers “because of their commitment to serving high quality food while focusing on loyalty-based customer service.”  Greenberg, who has Skechers stores in 600 locations worldwide has extensive relationships within the world of real estate and retail that could be beneficial to Fresh Brothers.

Fresh Brothers locations earn an average of $1250 in sales per square foot. Each unit is typically 1,200 square feet, making the average unit volume about 1.5 million dollars.  According to Nation’s Restaurant News, most large pizza chains have estimated average sales per unit from $700,000 to $900,000.  Fresh Brothers searches for high volume locations within upper-level income neighborhoods.  

Fresh Brothers is a fun, fresh, healthy twist on the traditional pizzeria. Using family recipes, Fresh Brothers features a thin crust “mid-west” style pizza and a deep dish. The menu also features baked chicken wings and an extensive create-your-own salad line.  According to Goldberg, much of Fresh Brother’s success can be attributed to their “ability to feed the entire family.” Fresh Brothers also offers a gluten-free and vegan menu which was developed using a training program by National Foundation for Celiac Awareness.

Two new stores will be opening this year in Santa Monica and Brentwood in California.  Greenberg says they have identified 39 potential new locations within southern California. “We plan to double or triple our growth within the next two years,” said Goldberg.