Taco Bell’s “Steal A Base, Steal A Taco” MLB® World Series® Offer to Reward Fans

IRVINE, Calif.–(BUSINESS WIRE)–During the 2007 Major League Baseball World Series you can count on two things: one team will be crowned World Series Champions and all Major League Baseball players will have the opportunity to steal millions of tacos for America.

Taco Bell®, the official Quick Service Restaurant (QSR) of Major League Baseball®, is giving MLB players the signal to “Steal A Base, Steal A Taco.” If any player, from either team, steals a base during any game of the 2007 MLB World Series, everyone in the U.S. will have the opportunity to enjoy one free Beef Crunchy Taco from Taco Bell. It’s that simple.

“The World Series is one of the biggest moments in baseball, so it’s only fitting we serve up the biggest Taco Bell giveaway ever,” said David Ovens, chief marketing officer, Taco Bell Corp. “No matter which team you root for, everybody will be a winner during this World Series. It’s our way of being an official fan of Major League Baseball.”

“Steal A Base, Steal A Taco” is the latest “Think Outside the Bun” promotion the company has launched in partnership with Major League Baseball. No stranger to involving the entire United States in its promotions, Taco Bell has previously placed its famous “Free Taco” target at the 2002, 2003 and 2004 World Series.

“Fans across the country will have the opportunity to be a part of the World Series experience through the ‘Steal A Base, Steal A Taco’ promotion,” said John Brody, Senior Vice President, Corporate Sales and Marketing, Major League Baseball. “The extension of the ‘Think Outside the Bun’ philosophy is a creative way to engage Major League Baseball fans in all the action of the 2007 Fall Classic.”

Major League Baseball Hall of Famer Lou Brock, who stole a record 14 bases in World Series play (including an individual series record seven during the 1967 MLB World Series), will serve as Taco Bell’s spokesperson. “Steal A Base, Steal A Taco” will also benefit a worthy cause — a monetary donation of $20,000 will be made to the Boys & Girls Clubs of America, the Official Charity of Major League Baseball as well as Taco Bell, in the name of the first player who steals base in the 2007 MLB World Series.

“It was the highlight of my career to participate in and then win a World Series,” said Lou Brock, Hall of Fame left fielder. “It’s great to see Taco Bell engage all of America with a free taco offer that makes everyone a winner in this World Series. What’s the likelihood of a stolen base in this World Series? Let’s just say history is on your side.”

If the first stolen base occurs during Game 1 or Game 2, America will get its free Crunchy Seasoned Beef Taco on Tuesday, October 30 from 2:00 p.m. to 5:00 p.m. local time at all participating Taco Bell locations. If the first base is stolen in Game 3 through Game 7, America can redeem their taco on Tuesday, November 6 from 2:00 p.m. to 5:00 p.m. local time at all participating Taco Bell locations. Baseball fans are invited to visit www.StealaBaseStealaTaco.com for more information on how to receive a free taco.

No Purchase Necessary. Subject to official rules found in-store and online at www.StealaBaseStealaTaco.com. If a base is stolen during regulation or extra innings play by any player for either team in the 2007 MLB World Series, Taco Bell® will offer every person in the U.S. the opportunity to obtain one (1) free Crunchy Seasoned Beef Taco (Approximate Retail Value 77¢, prices may vary) at participating Taco Bell® restaurants in the United States on the date designated herein. Eligible consumers can obtain their free Crunchy Seasoned Beef Taco on Tuesday, October 30, 2007 (if base is stolen in Games 1 or 2, currently scheduled on October 24 and October 25, 2007) OR November 6, 2007 (if base is stolen in Games 3-7, currently scheduled on October 27, 28, 29, 31, November 1, 2007) (“Redemption Date”) only. To obtain the Free Taco, consumers must visit any participating Taco Bell® restaurant in one of the fifty (50) United States or District of Columbia between 2:00 p.m. and 5:00 p.m. (local time) on the Redemption Date only and request a Free Crunchy Seasoned Beef Taco. Limit one (1) Free Crunchy Season Beef Taco per person. Void where prohibited. Offer valid at participating Taco Bell® locations. ©2007 Taco Bell Corp.

About the 2007 MLB World Series Championship

The World Series is the culmination of Major League Baseball’s postseason. Beginning in October, the winners of the American League and National League pennants compete for the championship title played in a best-of-seven series. The American League team will have home field advantage based on the League’s victory of this year’s MLB All-Star Game®. The 2007 “Fall ClassicTM” will be its 104th installment.

About Taco Bell Corp.

Taco Bell Corp. (“Taco Bell”), based in Irvine, California, is the nation’s leading Mexican-style quick service restaurant chain. Taco Bell serves tacos, burritos, signature quesadillas, Grilled Stuft Burritos, nachos, and other specialty items such as Crunchwrap Supreme®, in addition to a wide variety of Big Bell Menu® items. Taco Bell serves more than 36.8 million consumers each week in nearly 5,600 restaurants in the U.S.

About Major League Baseball Properties

The Major League Baseball Clubs formed Major League Baseball Properties (MLBP) in 1966 as the Club’s agent for marketing and trademark licensing and protection. Major League Baseball Properties is responsible for managing consumer licensing activities, developing national advertising campaigns, cultivating sponsorship opportunities with major consumer brands and corporations, growing the game and the business of baseball outside the United States and creating national marketing programs in conjunction with Clubs, broadcast rights holders and national sponsors. MLBP also operates a full-service video and audio production unit (Major League Baseball Productions), a publishing division and stock photo licensing agency, and manages logistics for the All-Star Game and World Series as well as all other special events. For more information on Major League Baseball, log on to www.MLB.com.

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