As the pizza value wars continue late into 2024, Domino’s has doubled down on its Emergency Pizza program, offering free pies, Fortnite fun and fabulous nails.
For starters, Domino’s is once again offering customers a free medium, two-topping pizza to use whenever they need it most. Any Domino’s customer who places a qualifying online order today through January 19, 2025, can earn an Emergency Pizza, available for redemption from their Domino’s Rewards account.
“We launched our Emergency Pizza program last year, and customers loved it so much we knew we had to bring it back in a big way,” said Kate Trumbull, Domino’s senior vice president—chief brand officer. “Life can throw unexpected curveballs, and sometimes a hot, delicious pizza is just what you need to turn things around. Maybe you tested a new dinner recipe that turned out to be a disaster, or perhaps you ran out of time to buy groceries—whatever your emergency, Domino’s is here to help with a free pizza.”
To receive an Emergency Pizza, customers can place a delivery order online or a digital carryout order of $7.99 or more. Once the order is confirmed, customers will automatically receive a Domino’s Emergency Pizza under “My Deals & Rewards” within their Domino’s Rewards account.
“Not only is Domino’s Emergency Pizza program back, but it’s in more places than ever,” Trumbull said. “We’re excited to launch a series of new, unexpected brand partnerships that consumers can have fun with.”
Specifically, Domino’s has partnered with Amazon, Twitch and Olive & June for the Emergency Pizza program. “But that’s not all—we have even more fun brand integrations planned for Emergency Pizza in the future, so be on the lookout!” Trumbull added.
Domino’s is making its debut in gaming by teaming up with Amazon and Twitch to integrate Emergency Pizza into their new Fortnite game, called “The Glitch.” Domino’s dedicated brand experience within “The Glitch” launches on October 14. Within it, players can:
- Experience a Domino’s-branded “Red vs. Blue” player map where teams can compete against each other for “Domin-ation” by capturing and maintaining control of a Domino’s storefront.
- Have access to a secret weapon: Emergency Pizza. In case of an emergency, players can “break the glass” to collect it and fully restore their health.
Domino’s is also collaborating with gaming influencers to host live streams as they explore Domino’s dedicated brand experience within “The Glitch.” Details will be offered on Domino’s social channels.
Domino’s has also partnered with nail brand Olive & June to help customers get an “emergency manicure.” For example, if a brand fan’s nails are looking dull or their polish got chipped right before going out for a pizza night with friends, the campaign has them covered.
Pizza and beauty enthusiasts can purchase the following items exclusively at oliveandjune.com, starting on October 17:
- A Domino’s and Olive & June Emergency Pizza Mani Kit: This limited-edition kit comes with two exclusive Domino’s nail polish colors—carryout (red) and delivery (blue)—as well as quick-dry top coat for the perfect nails. It also features pizza-topping nail stickers for a delicious finishing touch.
- Domino’s and Olive & June instant mani press-on nails: Customers can get an instant manicure by choosing from three press-on nail designs: “I Heart Pizza French,” “Secret Sauce Velvet” or “Extra Cheese Please.” The latter comes with an assortment of mouthwatering pizza-topping nail stickers.
Additionally, Domino’s pizza emergency gift cards are now available in select Kroger stores throughout the U.S., as well as on dominos.com.
