FireFly Announces Integration with MobiDines Mobile Ordering Application

Reach out and touch your customers with MobiDines, a customized ordering system from Pogo Corporation that enables mobile phone users to instantly place delivery and to-go orders.  Customers place orders directly from your restaurant’s menu displayed in the MobiDines application (no Web browsing) on their phones.

 From home, the office, or the bowling alley next door, MobiDines can help you increase face time with customers:

·                     Enable customers to download your menu directly onto their phones.

·                     Enable customers to place orders for pick-up or delivery from anywhere.

·                     Create promotions customized just for MobiDines users.

·                     Send news about upcoming specials or events.

·                     Provide directions to your restaurant.

·                     Get customer feedback on your service and menu.


“As the mobile app market continues to rapidly grow, so does our consumers’ demand for more convenient ways to order from Extreme Pizza,” says Jim Ryan, SVP of Marketing for Extreme Pizza, based in San Francisco, Calif.  “The new MobiDines application allows us to offer a new on-the-go way of ordering.  Customer service is our number one priority, and we expect this new mobile app to keep our customers happy and coming back for more on a regular basis.”

“One of the revolutionary aspects of MobiDines is that it provides hundreds of thousands of restaurants the ability to establish a branded local presence  by offering a fully customized, mobile solution directly to their guests’ cellular phones with a simple enrollment process,” says Andy Farrell, President and Co-founder of Pogo Corporation.

 MobiDines and Phoenix Point-of-Sale: An Efficient Way to Build Your Business

As with online ordering, MobiDines integrates directly with the Phoenix POS system, so all orders print directly to the make-line printer.  You can also track and edit MobiDines orders in the Phoenix system.  In fact, MobiDines and Phoenix POS give you all the perks of online ordering, but with a mobile phone:

·                     Add a potential new revenue source with mobile ordering.

·                     Process extra orders without adding employees or phone lines.

·                     Enjoy a seamless order process for you and your customers.

·                     Reduce order wait time for your customers.

 “Now consumers can download MobiDines for free to their iPhones or BlackBerry device and begin ordering take-out items from their favorite restaurants without having to launch a Web browser,” says Juan Marti, CEO and Co-Founder of Pogo Corporation.  “The application talks directly to a restaurant’s Phoenix POS system, making for a seamless, easy-to-use, and money-saving way to receive orders.”

 “We are tremendously excited to partner with MobiDines to bring this technology to our restaurant clients,” says Duessa Holscher, Managing Partner at FireFly.  “The integration between MobiDines and the Phoenix POS system opens a new channel of ordering for our customers with exciting business-building potential.”

 MobiDines securely sends customers’ payment information to the Phoenix system, or lets customers pay at the restaurant.  “We’re excited to announce that integrated credit card payment processing will soon be available to MobiDines customers with iPhones and BlackBerry devices,” says Marti. 

 About FireFly Technologies
FireFly Technologies develops, markets, and supports the Phoenix Point-of-Sale system, a full-featured delivery, table-service, and multi-store management solution that goes beyond the ordertaking and cash management capabilities of traditional POS systems. With thousands of installations across the country, FireFly has been named to the Inc. 5000, an “elite” list of the nation’s fastest-growing private companies. Contact FireFly at 866-678-6781 or visit

 About Pogo Corporation

MobiDines is the latest offering launched by Pogo Corporation, founded by mobile technology industry leaders Juan Marti and Andrew Farrell.  Pogo Corporation is a mobile technology company that is revolutionizing the way consumers and organizations use cellular phone technology.  Pogo’s employees include an assemblage of worldwide experts across three continents in the areas of cellular phone technology, mobile computing, and CPG (Consumer Package Goods) processes.  For more information, visit