Pizza News

FireFly Announces Enhancements to Customer Loyalty Program

FireFly Technologies is pleased to announce that the latest release of the Phoenix Point-of-Sale software includes an expanded customer loyalty program to help restaurant owners with customer retention in a competitive marketplace.

“Our enhanced loyalty program is a valuable tool in Phoenix’s marketing arsenal for generating repeat business,” says Duessa Holscher, managing partner at FireFly. “Our new, extensive business rules let restaurant owners customize a loyalty program that fits their needs. And unlike third-party programs, the Phoenix loyalty program is fully integrated with the point-of-sale at no extra cost, so you don’t pay monthly or per swipe fees.” 

“We’re integrating a new points program that rewards points for every dollar spent,” says Matt Ulrey of Flyer’s Pizza, a six-store chain in central Ohio. “If I accumulate 500 points, for example, then I get a $5 coupon. It’s a great way to beat out the competition. I don’t know of any other food-service place that does the points system.”

Features of the Phoenix loyalty program include:

  • Flexible rules determining how points are earned
  • Bonus points available for certain items, certain days or times, the first order, or the first online order
  • Loyalty swipe cards to easily capture purchase history, even for dine-in orders
  • Points management, expiration tracking, and minimum point requirements
  • Support for online orders to earn points

About FireFly Technologies
FireFly Technologies develops, markets, and supports the Phoenix Point-of-Sale system, a full-featured delivery, table-service, and multi-store management solution that goes beyond the ordertaking and cash management capabilities of traditional POS systems. With thousands of installations across the country, FireFly has been named to the Inc. 5000, an elite list of the nation’s fastest-growing private companies. Contact FireFly at 866-678-6781 or visit