According to a news report from mydesert.com, “Rancho Mirage pizzeria owner Jack Srebnik says the economy may be struggling, but people still need to eat.”
“And while the recession may have contributed to the closure of Coachella Valley restaurants such as Bakers Square and Romano’s Macaroni Grill, a new crop of eateries has popped up in recent months, with more on the way,” said the story. “For the most part, owners are trying to provide affordable meals for people — many of whom are tightening their wallets.”
“We’re trying to make money, but we’re not gouging customers,” said Srebnik, who recently opened The Slice N.Y. Style Pizzeria & Ristorante. “My goal is for families to eat here two or three times a week.” When the economy is down, mid-priced restaurants appeal to most customers, said Esmael Adibi, chief economist at Chapman University in Orange,” according to the article
