Fast-Food Chains Add TVs to Their Dining Rooms

According to Nation’s Restaurant News, “consumers typically watch about five hours of television per day, according to a 2009 Nielsen report. And soon they won’t have to stop while they munch a burger and fries beyond the range of their remotes.”

“McDonald’s, Carl’s Jr., Hardee’s, Burger King, KFC, Taco Bell, Zaxby’s, Del Taco and a number of other quick-service chains are experimenting with entertainment packages delivered to flat-screen monitors inside their dining rooms. They’re cautiously recasting the fast-food tabletop as a TV table, part of a larger effort to make customers feel at home and stay awhile, perhaps while enjoying a high-margin coffee or dessert. Until the pack catches up, there’s also the advantage of sporting an amenity for TV-loving guests that a competitor doesn’t.”

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